Brand Health Check: Egg
15 Nov 2006
Once lauded for its innovative approach, the online bank is now struggling to differentiate itself, writes Joanna Bowery.
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London proved attractive for overseas firms in 2006, and homegrown activity was rife - to the glee of agencies, says Rob Gray.
Once lauded for its innovative approach, the online bank is now struggling to differentiate itself, writes Joanna Bowery.
It has been a cracking few days for Blue Rubicon. Not only was it named Consultancy of the Year at the PRWeek Awards last week, but during our interview with the London-based agency's supremo, gleeful squeals and exclamations of 'we won!' can be heard as a major new client signs up.
The winners of this year's Clarion Awards illustrate the sophistication of modern CSR campaigns. Mary Cowlett assesses a selection of the winners
From dragging a tripod across an Ibizian beach for BBC1's Holiday to replacing David Cameron as director of corporate affairs at Carlton Communications, Shaun Williams's media career has been nothing if not varied.
The 31st floor of Lehman Brothers' headquarters offers a stunning view of London. From Canary Wharf, the vista takes in the Millennium Dome, the winding Thames and a swathe of the City. It is a world that former Financial Times editor Andrew Gowers knows well, only now his perspective is different.
News Corp's multimillion-pound investment has signalled the rising stock of mobile content.
CREATIVE - Simon Learman, executive creative director, McCann Erickson
As the revamped Bell Pottinger releases its interim results, David Quainton interviews its chairman.
As the nights begin to draw in, Steve Smethurst speaks to ten PR professionals about what motivates them and where they find their inspiration