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HMV's new digital master

31 Dec 2006

HMV's e-commerce director Gideon Lask tells Philip Buxton how he and the music retailer hope to respond to the online challenge.

2006 round-up: The year of digital?

31 Dec 2006

With more advertisers chasing consumers online, was 2006 'the year of digital'? Danielle Long takes a look back at the last 12 months.

Masterclass: The Revolution Masterclass on beating bannerblindness

31 Dec 2006 | by Suzy Bashford

With users besieged by online ads, how can marketers ensure they don't irritate, bore, confuse or simply get lost in the crowd?

Site design: How to web 2.0 your web site

31 Dec 2006 | by Victoria Furness

Pressed by the buzz surrounding 'web 2.0', brands need practical ideas to bring their sites up to date.

Sony Bravia: Campaigns like no other

31 Dec 2006

A massive creative success, Sony Bravia's 'Balls' campaign was also a lesson in how to think '2.0', reports Victoria Furness.

What's the big idea?

31 Dec 2006

To truly understand the idea of web 2.0, it's best to talk to the man who helped coin the phrase. Susie Harwood meets him.

Interview: Jodi Olson

29 Dec 2006

Jodi Olson is a senior account director in Text 100's San Francisco office and leads its clean tech group, which launched in October.

Choosing the right gift

22 Dec 2006 | by Randi Schmelzer

The holiday season has arrived, and, with it, the opportunity for PR firms to show appreciation to clients and colleagues with a thoughtful gift. But when office kitchenettes overflow with popcorn, cheese wheels, and chocolates, are there any presents that really stand out -- without going overboard?

PRWeek.com's 2006 wrap-up

21 Dec 2006 | by Tonya Garcia

In this season of sharing, PRWeek.com asked a number of PR pros working in different parts of the industry to share their thoughts about what made an impact in '06 and what will come in '07.

Right succession plan relies on internal-external balance

18 Dec 2006 | by Lisa Davis

Oft-given career advice is to "take one job while considering the next." The point is to manage professional life the way many people manage social life: with gusto and an eye toward what to do next New Year's Eve. Here's another take on the maxim: Take a job thinking about the next one while grooming...

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