to remove filtersBrand Health Check: The People
29 Nov 2006 | by by Gemma Charles
The Trinity Mirror newspaper's decline in readership has been exacerbated by a lack of investment.
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TV's loss is rivals' gain
29 Nov 2006
With £39m in HFSS food and drink spend to be taken out of TV, Andy Fry looks at which medium will benefit most.
Taking retail therapy just one step further
24 Nov 2006
More and more brands are showing the insight to create a stronger relationship with their customers or with potential customers by actually changing the look and feel of the retail space that consumers inhabit into what has been dubbed 'being spaces', writes Nigel Collett, design director at RPA.
Close-Up: Live issue - Media planning swaps sex factor for thex-factor
24 Nov 2006 | by by Ivan Pollard
Consumer collaboration through 'propagation planning' helps to form a new framework for the digital era.
Close-Up: Live issue - Is mobile the new creative challenge?
24 Nov 2006
How can advertisers tap into mobile phone advertising without alienating users, Noel Bussey asks.
Close-Up: 24 hours with ... Rory Sutherland, The Ogilvy Group
24 Nov 2006
Name: Rory Sutherland Job: Vice-chairman, The Ogilvy Group Professional mission: To find anyone or anything that can be useful, funny or sexy Personal mantra: Courtier, court jester, courtesan (everything we do should aim to be at least one of these) 5.15am Nurse my BMW 740i through the pre-dawn...
Keeping it in the family - the way forward in the new mediascape
23 Nov 2006
The subject of who is best placed to develop a brand's strategy has been in the news in the last couple of months -- it's an old argument that bubbles from time to time, writes Simon Bolton, global CEO of branding consulatancy Enterprise IG.
PRIDE AWARDS 2006/07: WALES
22 Nov 2006
From regen projects to the Cardiff Hoteliers' Association, the CIPR recognises top campaigns from Wales.
Feature: Heavenly City for the top consultancies
22 Nov 2006 | by Rob Gray
London proved attractive for overseas firms in 2006, and homegrown activity was rife - to the glee of agencies, says Rob Gray.
Feature: Get in the ring, or make up?
22 Nov 2006 | by Maja Pawinska Sims
When client and agency fall out, should the latter swallow its pride? Maja Pawinska Sims asks agency chiefs and a relationship expert.
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