Close-Up: Live issue - Media planning swaps sex factor for thex-factor
24 Nov 2006 | by by Ivan Pollard
Consumer collaboration through 'propagation planning' helps to form a new framework for the digital era.
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TV's loss is rivals' gain
29 Nov 2006
With £39m in HFSS food and drink spend to be taken out of TV, Andy Fry looks at which medium will benefit most.
Close-Up: Live issue - Is mobile the new creative challenge?
24 Nov 2006
How can advertisers tap into mobile phone advertising without alienating users, Noel Bussey asks.
Strategy Analysis - Walkman tunes in to digital domain
17 Nov 2006
Brand: Sony Walkman Flash MP3 player Client: Fiona Landsberg, Sony Walkman brand manager Brief Position: Walkman as leading digital entertainment, and its new Flash to "enable a journey of musical discovery", and as a credible alternative to the iPod Target audience: Digital influencers and entertainment...
Close-up: Live Issue - Is iTV a strong commercial medium?
17 Nov 2006
Can interactive TV ever develop into an effective medium for advertising, Kate Nicholson asks.
Brand Health Check: Egg
15 Nov 2006
Once lauded for its innovative approach, the online bank is now struggling to differentiate itself, writes Joanna Bowery.
The battle of big thinking
20 Oct 2006
With speakers allowed just 15 minutes' 'airtime' to impress the audience and win votes, the APG's Malcolm White reveals why The X Factor helped to turn the conference format on its head.
Strategy Analysis - Match.com turns dating into 'live' ad
20 Oct 2006
Brand: Match.com Clients: Charlotte Harper, managing director, and Sarah Drew, UK senior manager Brief: Deliver something that is fun for Match.com users, the general public and Match staff Target audience: Adults 30-40 (female bias) Budget: Undisclosed AGENCIES Creative: HRP (New York) Communications...
Barred in US; set to blossom in UK
11 Oct 2006 | by by Bill Britt
Online gaming firms could ramp up their efforts in the UK to counter the imminent loss of US revenues.
Digital choice: Thesun.co.uk
04 Oct 2006 | by by Damian Blackden, Executive vice-president director, strategicmarketing technologies, Universal McCann EMEA
Skipping the broader discussion about how newspaper brands are evolving into media-neutral properties, for now let's focus on whether punters like Thesun.co.uk's latest revamp - and whether that will translate into extra income.
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