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Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
PRWeek sent Donna Werbner on a Eurostar and Disneyland Paris press trip to find out how the corporations would turn the potential logistical nightmare into widespread positive coverage throughout the media
With binge drinking increasingly in the headlines, Helen Gregory reports on how manufacturers are utilising marcoms to encourage responsible drinking
Counting down the hours to transmission, PRWeek sends Adam Hill behind the scenes of a VNR shoot
Steve King is ready to take over from the retiring John Perriss, writes Alasdair Reid .
Qibla Cola chief Mohammed Haider talks to Claire Murphy about ethics behind the brand
Last month a Which? investigation claimed pharmacies were failing the public, but a PR battle is being fought, finds Mark Johnson
Campaign: Everybody Loves Mickey Client: The Walt Disney Company PR team: In-house/Cow Communications Timescale: October-December 2003 Budget: Approximately £50,000
Perriss believes the timing of his exit suits the agency well, Alasdair Reid reports .
Aligning a client's brand with a national day takes more skill than simple product placement. Adam Hill looks at some successes
