Travel PR: Damage Limitation
26 Sep 2003 | by Simon Ellery
Press trips can go badly wrong. Simon Ellery asks travel PROs how to cope with missed flights, drunk journalists and broken limbs - and still get positive coverage
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Superbrands case studies: Asda
26 Sep 2003
Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Naked picks sensible suit for a more business-like style
25 Sep 2003
Its new managing director isn't a stereotypical Naked employee, Ian Darby writes .
Healthcare: Educating GPs
19 Sep 2003 | by Rob Gray
PR specialists working for pharmaceutical companies have a crucial role to play in preparing the ground for the new General Medical Services contract.
TV's McGeough dreams of conquering radio with Capital
18 Sep 2003
Don't tell John McGeough he can't transplant his skills to radio. Anna Griffiths reports
Financial PR/Investor relations: Changing the rules
12 Sep 2003 | by Alastair Ray
A flurry of new directives governing the financial marketplace has placed increased demands on the sector's PR specialists.
Funny girl Jacob brings some shine to SMG offering
11 Sep 2003
SMG chief's cross-platform sales role is no thankless task, Alasdair Reid reports .
Adbusters: tackling globalisation with ad subversion
11 Sep 2003
By spoofing ads and producing anti-corporation TV campaigns, Adbusters offers creative resistance to global business. Kevin May reports
Superbrands case studies: Andrex
05 Sep 2003
Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent Judging Panel.
The Demographic Shift - 29
04 Sep 2003
There's a new list out of things that you shouldn't doing after you turn 30 and apparently I score pretty badly, writes Gordon MacMillan .
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