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The Demographic Shift - 23

30 May 2003

One of the problems of the demographic shift, as I've already written, is dating. Weird things start to happen to you when at some point you run out of people to date and decide that sleeping with your friends really isn't that bad an idea, writes Gordon MacMillan , in part one of 'Dating Frenzy'.

ASIAN MEDIA: China takes centre stage

30 May 2003 | by Anna Griffiths

China is becoming a magnet for Western media owners seeking to reach new audiences. Anna Griffiths speaks with three who have launched successfully.

Media 'great geezer' expands empire with BBH's Starcom

29 May 2003

Perpetually late he may be, but Mark Cranmer's timing is perfect, writes Alasdair Reid .

The Brand Council case studies: Home House

28 May 2003

Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

Specialist solutions

23 May 2003 | by Ray Philpott

As media research and evaluation continues to grow in importance and sophistication, it's time the PR industry made full use of it.

The Demographic Shift - 22

22 May 2003

I should have written about this before. It's such an obvious one and maybe more than anything else, it's about the different stages that people go through when growing up, including this shifting one, so it's time to talk about the truth about cars, writes Gordon MacMillan .

Trinity Mirror chief brings out the heavy artillery

22 May 2003

Ellis Watson's passion and energy could be just the tonic Trinity Mirror needs, writes Ian Darby .

The Brand Council case studies: Manumission

19 May 2003

Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

Literary schemer offers home for fart jokes and UFOs

15 May 2003

Felix Dennis is buying the publisher of Fortean Times and Viz, writes Ian Darby .

The Brand Council case studies: Gaggia

09 May 2003

Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

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