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Debt has forced a fire sale of peripheral operations at the group, John Tylee says.
The brand will want a good performance in the US and UK, Camilla Palmer reports. The fact that Dr Martens boots aren't walking off the shelves is clear for anyone to see - just look down at your average pavement.
Has Unity fizzled out, and what might JWT want from buying it, Jeremy Lee asks .
If the 90s were the decade of agency consolidation, the noughties may well be the decade of liberation. Having spent the last two years being beaten around the head every day with a spreadsheet, agency managers have had enough and want out. The management buyout is back, writes Mark Adams, partner...
Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
I've been looking for positive reasons for exiting the 18- to 34-year-old group (they're thin on the ground) and I've found another in giving up smoking. I'm going to miss it, writes Gordon MacMillan .
Separating media from creative heralded the end of the full-service agency, but now many ad agencies are putting media back at the heart of their offering, writes Ian Darby .
The agency's new creative director has just the right qualities, Jeremy Lee says.
Five years on, the agency is now alone in the middle ground, writes Alasdair Reid .
Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
