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Superbrands case studies: Ask Jeeves

03 Oct 2003

Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.

Yahoo!'s steady hand Martina King takes a crack at Europe

06 Feb 2003

Martina King will bring confidence and experience to Yahoo! Europe, Alasdair Reid writes .

The Brand Council case studies: Apple

27 Jan 2003

Originally published in Cool BrandLeaders, August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

Mobile marketer prepares for the next generation

17 Jan 2003

Lisa Gernon is feeling the heat as she organises 3's launch, Mark Sweney says .

Emap hands over the reins to the 'no-frills' insider Moloney

16 Jan 2003

Tom Moloney’s devotion to Emap is rewarded with the top post, writes Alasdair Reid .

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