Superbrands case studies: McDonald's
28 Jun 2002
Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
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The Screen test - Campaign Screen's international ad picks 1-7-2002
01 Jul 2002
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from NCCRA, Manix, Finnish Post Office, BAT and KFO Union.
The Screen test - Campaign Screen's international ad picks 24-6-2002
24 Jun 2002
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from Molson, Golden Cap, Midas and Ikea.
Ad killers - The Lowbrow Lowdown
28 Jan 2002
Is there some reason why companies can't stand behind their advertising, rather than pulling it at the slightest sign of outcry from some over-sensitive demographic group? asks Kate Kaye .
The Screen test - Campaign Screen's international ad picks 18-1-2002
18 Jan 2002
In this week's International Pick, Campaign Screen editor Lisa Campbell looks at ads from Southern Comfort, Guinness, Pilsner Urquell, Ikea and Levi's
Three sheets to the West Wing - The Lowbrow Lowdown
02 Jan 2002
Is anybody else getting sick of the product placement debate? The phrase "the greying line between entertainment and advertising" has become as tired and cliched as U2. But this time, there just might be something lying between those grey lines, writes Kaye Kaye .
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