to remove filtersThe Demographic Shift - 12
16 Dec 2002
The demographic shift makes people do strange things. However, by and away the weirdest of these is moving to bizarre and desolate parts of the country, writes Gordon MacMillan .
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The Brand Council case studies: Alexander McQueen
16 Dec 2002
Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
Brown's promotion can bring a new dynamism to IPC
12 Dec 2002
Philippa Brown promises more aggression for IPC's marketing, writes Jeremy Lee .
The Demographic Shift - 11
09 Dec 2002
Generation X is depressed. I've been reading about it and apparently it is much worse for women, according to the research. This explains quite a lot, writes Gordon MacMillan .
The Brand Council case studies: Vivienne Westwood
09 Dec 2002
Originally published in 'Cool BrandLeaders' August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
Original innovator sees direction vindicated by award
05 Dec 2002
George Michaelides thinks greater financial restraint benefits his company, writes Glen Mutel .
The Demographic Shift - 10
28 Nov 2002
The world of compilation albums is a complicated one. Ever since I mentioned this topic as a sure sign that you were on the way out of the 18-34 demographic, it has sparked a storm of controversy existential in its nature, writes Gordon MacMillan .
BBC's favourite son returns to reinvigorate magazines
28 Nov 2002
Peter Phippen thinks investment and expansion can restore growth to BBC, writes Ian Darby .
TRAILBLAZER: Creative Cupid
27 Nov 2002
Online dating works for couples, so why not clients and agencies? Creativebrief's Tom Holmes tells Emily Booth how the net can streamline this matchmaking process just as well, writes Emily Booth.
PREMIUM SERVICES: Paid-for plans take off
27 Nov 2002
The release of Microsoft's MSN 8 package this month could be one of its most significant launches ever. Dan Williamson sees if the product can live up to the hype, writes Charlotte Goddard.
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