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The Demographic Shift - 4

15 Oct 2002

We need some new rules. This is what Johnny tells me as he relates the story of his personal demographic shock. It's big. Much bigger than screwdrivers, writes Gordon MacMillan .

Carlton/Granada: don't get too excited

11 Oct 2002

COMMENT - ITV companies Carlton and Granada are back in merger talks. But let's not get too excited, writes Campaign's media editor Ian Darby .

Work within a brand vision

10 Oct 2002

To keep employees productive, the whole company must embrace its values, writes Jennifer Hiscock .

The Demographic Shift - 3

08 Oct 2002

I've been trying to work out exactly when it happened. As, apart from music, I've pretty much confirmed that -- give or take, my tastes have frozen in time in the late 1990s, writes Gordon MacMillan .

Punch drunk?

08 Oct 2002

Alcoholic drinks marketers face more self regulation as the Portman Group has just revised its code of practice. But some aspects of the self regulation code may fail the reality test, argues brand marketing and legal guru Ardi Kolah .

The Demographic Shift - 2

01 Oct 2002

My friend Susan called me and the first thing she said was tomato plants. Well, herb and tomato plants to be fair, writes Gordon MacMillan .

Generating buzz about brands

30 Sep 2002

If advertising and consumers are in an arms race then the consumer is way ahead. Consumers have become immune to run-of-the-mill advertising, only paying attention to the truly captivating or mind-blowing. Why? Because most advertising is one-way and tells people what to do. Consumers have changed,...

The Media Barons - John Perriss

27 Sep 2002

With his blueprint for the Optimedia/Zenith operation almost finished, John Perriss talks with Alasdair Reid about how global media is approaching its phase of maturity.

The Demographic Shift - 1

25 Sep 2002

A couple of very significant things have happened recently. You probably missed them. Don't worry, this is totally understandable as these significant things only happened to me, writes Gordon MacMillan .

THE MEDIA BARONS: Doug Flynn

20 Sep 2002 | by Claire Beale,

The Aegis chief has his critics, among them those who say he should make a deal with a bigger company. He tells Claire Beale why he is not putting a 'for sale' sign up.

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