BROADCAST: Who's in control of radio promotions? - Media buyers have muscled in on radio promotions. PROs should try to claim them back as editorial placements, writes Chris Scott
16 Aug 2002 | by Chris Scott
The radio promotion continues to be something of an oddity in the marketing world. While the content is delivered as part of a presenter's broadcast, the positioning and content is paid for in advance by those marketing the product in question at a cost of several thousand pounds.