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The Brand Council case studies: Alexander McQueen

16 Dec 2002

Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

The Demographic Shift - 12

16 Dec 2002

The demographic shift makes people do strange things. However, by and away the weirdest of these is moving to bizarre and desolate parts of the country, writes Gordon MacMillan .

The Demographic Shift - 11

09 Dec 2002

Generation X is depressed. I've been reading about it and apparently it is much worse for women, according to the research. This explains quite a lot, writes Gordon MacMillan .

The Brand Council case studies: Vivienne Westwood

09 Dec 2002

Originally published in 'Cool BrandLeaders' August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

The Demographic Shift - 10

28 Nov 2002

The world of compilation albums is a complicated one. Ever since I mentioned this topic as a sure sign that you were on the way out of the 18-34 demographic, it has sparked a storm of controversy existential in its nature, writes Gordon MacMillan .

The Demographic Shift - 9

21 Nov 2002

Here's a fact. I'm collecting them. Although not struck by a desire to yomp across Welsh mountains in camouflage with a broken SA80, this is an activity not open to those outside of the 18- to 34-year-old demographic. I learnt this in France, where it is wet, writes Gordon MacMillan .

The Demographic Shift - 8

13 Nov 2002

As I said, there are certain things I am going to be giving up when I leave the 18-34 demographic and they all involve organised religion, in one way or another, writes Gordon MacMillan .

Arsenal secures victory in European court of justice

12 Nov 2002

Arsenal FC has won a case at the European Court of Justice protecting its intellectual property rights from being infringed by street trader Matthew Reed. But the club could have avoided costly litigation if it had followed a few basic rules of evidence, writes brand communication and legal guru Ardi...

The X Factor

08 Nov 2002

It would seem like a curious time to be launching a monthly rock magazine but, then again, these are curious days, writes Michael Byrne .

The Demographic Shift - 7

06 Nov 2002

I've been watching '99 Things to do Before You're 30'. This is, of course, a complete waste of time for me in oh so many ways. So I have been thinking up alternative things to do before leaving the 18- to 34-year-old age group for good, writes Gordon MacMillan .

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