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Superbrands case studies: Landor

19 Jul 2002

Originally published in Business Superbrands 2002. The book reviews the UK's strongest Business-Business brands as judged by the independent Business Superbrands Council.

Reef rides again after trademark battle

10 Jun 2002

West Country rockers succeeded in registering Reef as a trademark despite an earlier registration using the same name, writes brand marketing and legal guru Ardi Kolah .

Making rebranding a reality

04 Apr 2002

As the architect of the recent rebranding of IT services firm ICL as Fujitsu Services, Steve Isherwood, head of brand marketing at the company, knows first-hand the challenges involved. Here, he shares his understanding of how to make rebranding on a large scale a reality.

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