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The Brand Council case studies: Alexander McQueen

16 Dec 2002

Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

The Demographic Shift - 12

16 Dec 2002

The demographic shift makes people do strange things. However, by and away the weirdest of these is moving to bizarre and desolate parts of the country, writes Gordon MacMillan .

Brown's promotion can bring a new dynamism to IPC

12 Dec 2002

Philippa Brown promises more aggression for IPC's marketing, writes Jeremy Lee .

The Demographic Shift - 11

09 Dec 2002

Generation X is depressed. I've been reading about it and apparently it is much worse for women, according to the research. This explains quite a lot, writes Gordon MacMillan .

The Brand Council case studies: Vivienne Westwood

09 Dec 2002

Originally published in 'Cool BrandLeaders' August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.

Original innovator sees direction vindicated by award

05 Dec 2002

George Michaelides thinks greater financial restraint benefits his company, writes Glen Mutel .

The Demographic Shift - 10

28 Nov 2002

The world of compilation albums is a complicated one. Ever since I mentioned this topic as a sure sign that you were on the way out of the 18-34 demographic, it has sparked a storm of controversy existential in its nature, writes Gordon MacMillan .

BBC's favourite son returns to reinvigorate magazines

28 Nov 2002

Peter Phippen thinks investment and expansion can restore growth to BBC, writes Ian Darby .

The Demographic Shift - 9

21 Nov 2002

Here's a fact. I'm collecting them. Although not struck by a desire to yomp across Welsh mountains in camouflage with a broken SA80, this is an activity not open to those outside of the 18- to 34-year-old demographic. I learnt this in France, where it is wet, writes Gordon MacMillan .

Mansfield sees a rosy future for radio by refusing to panic

21 Nov 2002

Capital Radio chief executive David Mansfield is looking forward to buying up more stations, writes Glen Mutel .

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