Paddy Power's Christian Woolfenden: 'It's about being funny, not offensive'
23 Aug 2012 | by Gemma Charles
The Irish bookmaker's marketing director spills the beans on mischief-making and 'daily prayer' meetings
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These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
The Irish bookmaker's marketing director spills the beans on mischief-making and 'daily prayer' meetings
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