Thomas Cook restructure aims to turn around ailing travel firm
20 Mar 2013
The world's oldest travel firm is scaling back on the high street and focusing online, writes Kim Benjamin.
Search results
Search filters:
By Article Type
- Features
By Industry Sector
-
Travel / Leisure
-
Travel Companies
-
Travel Companies
Click 
to remove filters
Add Search Filters:
By Publication
- campaignlive.co.uk (2)
- marketingmagazine.co.uk (6)
- prweek.com (1)
By Discipline
- Ad campaign (2)
- Agency (1)
- Digital marketing (1)
- Marketing (7)
- PR (1)
- More...
- Public Relations (1)
- Research & Data (1)
- Less...
Reputation Survey: Thomas Cook clings on despite cost cuts
27 Mar 2013 | by Loulla-Mae Eleftheriou-Smith
In spite of a raft of redundancies, Thomas Cook is still the travel agent with the best reputation, but travel agents in general are becoming less relevant to the public.
Sector Insight (interactive): travel agents
30 Jan 2013 | by Jane Bainbridge
High-street travel agents have been hit hard by online research and booking, writes Jane Bainbridge.
TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The 20-year company veteran is insistent its Thomson and First Choice brands have to 'stand for something'
You're so First Choice
19 Jan 2012
Diary wonders where Beattie McGuinness Bungay got the idea for its recent First Choice ad, featuring an ordinary bloke getting treated like a hero by a crowd of strangers.
We'll Call You - First Choice
15 Nov 2011
The high-street stores of First Choice and Thomson are being merged. Does that mean Mole's holiday is going to be invaded by other people's children?
What Next in Digital: Data is digital way forward
25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)
Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.
What it's really like inside STA Travel
18 Aug 2009 | by Becky Wilkerson
We asked the marketing team at STA Travel what it's like to work there
Additional Information
Latest jobs Jobs web feed
-
London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- PR agencies claw back digital business from specialist shops
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
