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The global director of consumer and product PR for handset maker HTC uses her fear to drive her on against the competition, reports John Owens.
Stockholm-based Swedish tech company iZettle asked Fishburn Hedges and The Crowd & I to oversee the UK launch of its first mobile card-reading device, which transforms smartphones and tablets into card terminals, allowing small businesses in the UK to take card payments anywhere.
The annual high profile trade show for the mobile industry took place a couple of weeks ago. Kate Magee and Peter Bowles, creative MD at tech agency Dynamo, look at the key ideas to emerge from the conference.
At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda.
Are you suffering from Facebook fatigue? If so, you are not alone.
A mash-up of social, local and mobile, SoLoMo is about getting nearby information on demand, wherever you may be. But what's in it for brands? Stuart Derrick investigates.
Microsoft has dominated technology over the past decade. Earlier this month, however, Google's market capitalisation surpassed that of Microsoft for the first time, signifying a tectonic shift in the industry as the major players realigned themselves.
Clare Sheikh, Global brand director, Vodafone
Can the Chinese brand's Ascend handset make a dent in the UK market.
At a time of unprecedented technological change, traditional corporate hierarchies are under pressure and many smart marketers are choosing a highly flexible career path, writes David Benady.
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