Campaign case study: Brandon generates interest in Explorer 9
08 Mar 2013 | by Francesca Rice
Microsoft asked 3 Monkeys Communications to devise a fully integrated campaign that would position Internet Explorer 9 as an innovative must-have browser.
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Case study: Time Out secures freedom of the city
09 May 2013 | by Kate Magee
Kaper was called in to promote Time Out's shift to a free magazine after 44 years.
Things we like
17 Jan 2013
Martin Sorrell gets a Brazilian The budding relationship last seen in Cannes between the Brazilian football star Ronaldo and WPP s chief executive, Sir Martin Sorrell, is blossoming with news that the sportsman-turned-marketer is relocating to the UK to learn from the Sage of Soho. Ronaldo has promised:...
The Year Ahead For...Magazines
10 Jan 2013
Alistair MacCallum believes magazines must learn to work across multiple devices and evolve their propositions in the digital space.
Field marketing: coping with the data deluge
16 Nov 2012 | by Rob McLuhan
The digital revolution has brought with it significant volumes of data, and new tools to handle it, but brands must do better to interpret and understand data from the field, writes Rob McLuhan.
All About ... The 21st-century woman
25 Oct 2012 | by Simon Kippin
Glossy-mag readers have caught up with the times, Simon Kippin says.
Brand Manager of the Week: Aoibheann Foley, brand marketing manager, ELLE
25 Jan 2012
Brand marketing manager, ELLEuk.com, ELLE, ELLE Decoration and Esquire, Hearst Magazines UK.
The Year Ahead for ... Magazines
12 Jan 2012 | by Vanessa Doyle
Vanessa Doyle maintains that magazines are far from dying: people still love them and, for the ones that survive, they will emerge stronger.
Review of the year 2011: in with the new and out with the old
15 Dec 2011
In a year when change was the global byword, adland saw technology become ever more central to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes.
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