David Wilson - Beyond the call of duty
11 Apr 2013 | by Daniel Farey-Jones
The British Beer & Pub Association's public affairs director is in good cheer after securing a Budget tax cut, finds Daniel Farey-Jones.
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Joanne Looby, Diageo
29 Apr 2013
Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date of Birth: 03.04.81 View Joanne's profile on LinkedIn As part of the global brand team, Looby works to create global assets that resonate locally, as well as underlining the Guinness brands global...
Reputation Survey: Drinks industry needs to raise its game
15 Mar 2013 | by John Owens
Latest research reveals that 70 per cent of the public feels the problem of alcohol abuse is growing, while two out of three respondents say the drinks industry should be doing more to tackle the issue.
Food & Drink: Savanna's tour of duty raises a cheer
08 Feb 2013 | by Chloe Cann
Distell Europe wanted to increase awareness of its South African cider Savanna across the UK. In particular, it wanted to support new listings in bars and pubs.
In-depth: last week's PR features and analysis
01 Feb 2013 | by Mark Banham
Our long reads this week included the FTSE 100 social media index, a reputation survey on the horsemeat scandal and an exclusive profile of Jeremy Beadles, corporate relations director at brewer Heineken.
Jeremy Beadles - The politics of the pint glass
01 Feb 2013 | by Lynsey Barber
Heineken's corporate relations director is drawing on all his industry experience to tackle the wide-ranging role, finds Lynsey Barber
Campaigns Showcase: Food & Drink - Focus PR - Bourbon launch is a hive of activity
14 Dec 2012 | by John Owens
Campaign: The Ultimate Buzzzz - launching Jim Beam Honey Client: Maxxium UK PR team: Focus PR Timescale: April-June 2012 Budget: £135,000 The launch of Jim Beam Honey, distributed by Maxxium in the UK, was brought forward following its successful entry into the German market. Focus PR was given...
Food & Drink: Bourbon launch is a hive of activity
06 Dec 2012 | by John Owens
The launch of Jim Beam Honey, distributed by Maxxium in the UK, was brought forward following its successful entry into the German market. Focus PR was given fewer than seven weeks to pull off a high-profile and creative launch event for trade, media and consumers.
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