Campaign Big Awards 2010: Health & Pharmaceutical winners
28 Oct 2010
View all of the winning campaigns from the Health & Pharmaceutical category.
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View all of the winning campaigns from the Health & Pharmaceutical category.
Stefan Gaa, group marketing director at Reckitt Benckiser, is revelling in the company's focused push for growth.
Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.
A killer statistic provides a compelling hook for a campaign but, with detailed data now available online, marketers must ensure the workings behind their claims are robust.
LONDON - It's almost time to open the first door on your advent calender, and most of the UK's major retailers have released their Christmas TV ads.
The recession will not drive down levels of illness in the UK, meaning that sales of minor ailment remedies will also hold firm.
LONDON - If cold and flu remedies can tap into the 50% of consumers who do not buy into the sector, their impressive growth looks set to continue
GUINNESS - TORNADO - AFRICA CREDITS Project: Tornado Clients: Matthew Barwell, marketing director; Erik Uddenberg, regional brand director; Simon Breckon, regional marketing manager, Guinness, Diageo Africa Brief: Dramatise the unique brewing process of Guinness Creative agency: Saatchi Saatchi...