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Marketers can spend all day in front of a screen checking on market research results and sales figures, but there's nothing like getting out of the office and into stores to truly understand the way consumers shop. As novelist John le Carre warned: 'A desk is a dangerous place from which to view the...
The cosmetics firm's new chief executive faces a struggle to stabilise the brand, writes Kim Benjamin.
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
Household-paper brands are holding firm against own-label, but heavy discounting is an issue when it co mes to value growth.
The launch of hundreds of new products has acted as a catalyst to the sector, which has posted growth of 20% over the past five years.
A tough battle looms as Kenco takes on Starbucks with a premium instant coffee.
Unilever chief marketer Keith Weed plans to drive sustainability through the value chain. Gemma Charles reports.
View all of the winning campaigns from the Fashion & Beauty category.
The ex-P&G chief is keen for senior marketers to learn from each others' success.
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