Is the Health and Social Care Act too good an opportunity to miss for healthcare agencies?
Companies face a challenge in synchronising their comms across the globe. Joe Lepper looks at different firms' approach to the issue and work being done to make the process easier.
The Met Police's director of media and comms is on the front line of communicating the force's new operating model, finds Kate Magee.
The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.
Marketers must take responsibility for what happens to their packaging after it's left the shelves, writes Sir Andrew Motion, president, Campaign to Protect Rural England, and former Poet Laureate.
Marketer Will Harris argues that marketing has become the benevolent home for business problems that don't fit anywhere else.
Vincent-Wayne Mitchell, professor of consumer marketing at Cass Business School, reveals how marketers can save their budgets.
The author Philip Graves explains the three psychological causes of poor ads.
The Rolls-Royce general manager of marketing believes its new Wraith model is a dream car that can also make the marque more accessible, writes Alex Brownsell.
The Legal Ombudsman's comms chief is keen to position the body midway between law firms and the public, finds Loulla-Mae Eleftheriou-Smith.
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