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O2's Ronan Dunne: "Your brand should lead your company"

The chief executive of Telefonica UK shares his business and life learnings.

Campaign case study: Small firms turn to iZettle reader

Stockholm-based Swedish tech company iZettle asked Fishburn Hedges and The Crowd & I to oversee the UK launch of its first mobile card-reading device, which transforms smartphones and tablets into card terminals, allowing small businesses in the UK to take card payments anywhere.

Reputation survey: NHS reforms fail to resonate with public

Following the introduction last month of reforms to the NHS, new research suggests the majority of people believe the Government did not do enough to communicate the changes.

Made in adland

Advertisers know how to make people want things, but what about when agencies try to make things people want?

John Coventry - Sign up for social change

The UK comms director for petition website Change.org is helping ordinary people to get their voices heard, reports Daniel Farey-Jones.

Could you cope in a crisis?

A crisis or major issue strikes your organisation. Its reputation - maybe its very existence - is on the line.

How to ... motivate staff if the salary pot runs dry

If your company is one of the many that have put a cap on salary increases (read low or no pay rise), you'll need to get creative to hold on to your current staff.

Is there an algorithm for creativity?

Algorithms that mine our data are said to know more about us than we know ourselves. Nicola Kemp asks what the implications of this might be for brands

Nxt Gen 2013: future CMOs reveal their career tips

The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.

Joanne Looby, Diageo

Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date of Birth: 03.04.81 View Joanne's profile on LinkedIn As part of the global brand team, Looby works to create global assets that resonate locally, as well as underlining the Guinness brands global...


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