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Campaigns case study: Caribbean islands force VAT U-turn

After a period of political and economic instability, the UK Government wanted British overseas territory the Turks and Caicos Islands (TCI) to restore financial order. Last year, with minimal consultation, the Government announced proposals to introduce VAT at 11 per cent in the Caribbean islands....

The industry speaks on how PR can improve its reputation

The comments have flooded in following PRWeek's invitation to debate how best to improve the PR industry's image. Ruth Wyatt presents a selection of the most insightful observations.

Marketing Leader of the Year poll - only one day left to vote!

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Creating culture

Free booze, theatre outings, sumo wrestling and downright bizarre party stunts are just some of the methods being employed to foster a distinctive culture in agencies, James Swift discovers.

HTC's global PR director Julia Herd is inspired by the F-word

The global director of consumer and product PR for handset maker HTC uses her fear to drive her on against the competition, reports John Owens.

Will KPMG's purchase of investor relations firm Makinson Cowell start a trend?

Following KPMG's acquisition of investor relations firm Makinson Cowell, Alex Benady looks at whether it could start a trend and the implications for the wider PR industry.

Case study: Time Out secures freedom of the city

Kaper was called in to promote Time Out's shift to a free magazine after 44 years.

Where did you get that name?

As the trend of agency names moves from founders' initials to something altogether more abstract, we ask start-up owners to describe their inspiration.

Tech City: How digital start-ups are using PR

The current wave of digital start-ups are using PR to spread the word. Lynsey Barber reports.

Profile: Bernard Doherty - Satisfaction guaranteed

The CEO of LD Communications masterminds PR for global rock icons including The Rolling Stones, finds Loulla-Mae Eleftheriou-Smith.

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