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Jeremy Lee thinks JWT London has done itself proud with its HSBC spot for the Lions tour: "A nice idea well executed. The creative bar has been set high for Saatchi Saatchi, which takes over the account." It was created by Iain Weatherby and Daniel Hennessy, and directed by Dom Nic through Outsider.
Ian Darby is still cringing after watching Typhoo s latest TV spot: "The sight of epic cheester Ben Fogle grimacing and making odd noises while on a treadmill is just painful. A contender for worst celebrity ad of all time, it made me yearn for the days of Tim Lovejoy s awful performance in that Giovanni...
An office that looked like an investment bank just wouldn't do once the agency embarked on a way of working that was more open and vibrant, Nick Gill writes.
Free booze, theatre outings, sumo wrestling and downright bizarre party stunts are just some of the methods being employed to foster a distinctive culture in agencies, James Swift discovers.
As the trend of agency names moves from founders' initials to something altogether more abstract, we ask start-up owners to describe their inspiration.
Advertisers know how to make people want things, but what about when agencies try to make things people want?
The agency took a gamble by choosing a building full of empty storage docks and suspicious squatters in 2004, but Gordon Bowen was sold the moment he saw the view through the pane glass windows.
The incoming IPA president, Ian Priest, will concentrate on advancing the cause of 'commercial creativity' during his two-year tenure.
Brands need more than branding - they need a reputation, and to deliver this you need people who are not too attached to agency orthodoxy.
UK account planning talent has long been sought after by agencies in other markets. Three UK-born planners offer an insight into their experiences around the world, while an Aussie provides his view of the discipline in London.
