Talent: Fortune favours the brave in the new marketing world
22 Nov 2012 | by David Benady
The wide-ranging skills marketers now need demand a fresh form of career strategy.
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The Week in Lobbying
11 Jan 2013
The PR industry has defended the right of firms to financially back All Party Parliamentary Groups (APPGs) following a Times expose. The Times called the role of firms in funding APPGs a 'lobbying free-for-all'. PRCA CEO Francis Ingham defended the role of 'outside support' for APPGs, but emphasised...
Healthcare: When one tablet is better than three
15 Nov 2012 | by John Owens
Daiichi Sankyo partnered with 90TEN Healthcare to launch the UK's first three-in-one combination pill for the treatment of high blood pressure.
EDF recruits McCoy to lead media team
06 Sep 2012 | by Alec Mattinson
EDF Energy has brought in Starbucks' comms chief and former BBC journalist Tim McCoy to lead its media operation.
The age of the interim marketer
01 Jun 2012 | by David Benady
At a time of unprecedented technological change, traditional corporate hierarchies are under pressure and many smart marketers are choosing a highly flexible career path, writes David Benady.
Marketing Guru on... marketing jobs overseas
18 Jan 2012
As the mood of austerity continues to limit marketing budgets in mature markets, Will Harris says marketers should educate themselves on new regions and the opportunities they present.
Review of the year 2011: in with the new and out with the old
15 Dec 2011
In a year when change was the global byword, adland saw technology become ever more central to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes.
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