Focus: Starting up during a recession - Can hard times create successful start-ups?
08 Mar 2012 | by Joe Lepper
An economic downturn would appear to be the worst possible time to launch a PR agency. But are these businesses run more efficiently?
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Simon Kelner's independent approach to PR
23 May 2013 | by Alex Benady
Straight-talking ex-national newspaper heavyweight Simon Kelner promises that his new agency will be 'free from PR bollocks', reports Alex Benady.
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.
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