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Brand marketing manager, ELLEuk.com, ELLE, ELLE Decoration and Esquire, Hearst Magazines UK.
The winning shop has turned around its fortunes in the three years since an especially tough 2008, and now offers compelling branded communications and content across platforms.
Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark.
Will VAT and interest rates scupper the industry's recovery in 2011? Media Week presents a sector-by-sector trading forecast for the year ahead
Are newspaper paywalls working? Who owns all that data? And how do you solve a problem like the iPad? Media Week presents the ten trends that should give the industry sleepless nights over the next 12 months
News from the Oxford Media Convention, including Jeremy Hunt's vision for local TV and why Trinity Mirror chief Sly Bailey believes Hunt needs educating on Murdoch's bid for BSkyB
After a slow start to 2010, pay and recruitment freezes were lifted and salaries started to increase, particularly in digital and among media owner staff with one to five years' experience. Media recruitment firm Sylex analyses industry remuneration trends over the last two years
Thirty-second spots in this weekend's final of 'The X Factor' will trade for an eye-watering £235k, say media buyers. But as Ofcom investigates the show for product promotion, Chris Tryhorn argues the ads are just the tip of the iceberg for the most commercial singing contest ever invented
A new breed of younger-focused clubs are challenging the media industry's more elitist secret societies. Media Week rounds up the places to see and be seen - and how to get the nod for membership
All the news from the Media Guardian's Changing Advertising Summit
