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Profile: Warming to frozen food

Leendert den Hollander, chief marketing officer of Findus Group, is on a mission to destigmatise the frozen aisle.

Electric cars face marketing short circuit

The motor manufacturing industry, already devastated by the recession, has a tough challenge on its hands when it comes to marketing electric vehicles to confused consumers.

Profile: Michael Bates, marketing director, Morrisons

Michael Bates, marketing director at Morrisons, sees the supermarket, the UK's fourth-biggest, as a challenger brand.

Energy goes into efficiency

LONDON - Energy brands are shifting away from green marketing to more credible themes.

Design Report: Planet Packaging

Marketers and designers face a tough challenge: to balance the need for 'green' packaging with that to be cost-efficient and visible at the point of sale.


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