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Field Marketing: Innovation ensures success

27 Jun 2012 | by Suzy Bashford

Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.

Experiential Agency of the Year: TRO

13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

A clutch of new clients, including GSK, Berocca, Nissan and Bupa, allied to impressive turnover and effectiveness, resulted in a superb year for the agency, writes Loulla-Mae Eleftheriou-Smith.

Corporate hospitality feels the pinch

23 Sep 2011 | by Mary Howlett

Major venues are trying to entice thrifty brands with special deals on their corporate hospitality packages, writes Mary Cowlett.

A Social Adventure: why events need social media

14 Sep 2011 | by Nicola Clark

Music festivals may have become a lynchpin in the experience economy, but brands are now proving that the events can also drive the social economy, writes Nicola Clark.

Marketing's Experiential League 2011

17 Aug 2011 | by Kim Benjamin

In March, people passing through London's Victoria railway station had the chance to interact with Lynx 'angels' through a digital video billboard. When someone walked on a Lynx marker located on the station concourse, the angels 'fell' from the sky, and interacted with whoever was standing on the marker,...

Event marketing: The blog event

27 May 2011 | by Nicola Clark

A growing number of brands are increasing their investment in ways of reaching out to relevant bloggers, and are placing face-to-face interaction at the heart of this strategy, writes Nicola Clark.

Experiential marketing: The pop-up phenomenon

26 Apr 2011 | by Nicola Clark

From Comme des Garcons to EA Games and Hendrick's Gin, pop-up shops are springing up on high streets across the country. Nicola Clark asks how brands can ensure the bubble doesn't burst.

Profile: Michael Bates, marketing director, Morrisons

16 Jun 2010 | by Joe Thomas

Michael Bates, marketing director at Morrisons, sees the supermarket, the UK's fourth-biggest, as a challenger brand.

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