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IKEA fends off an army of gnomes

15 Apr 2013 | by Matthew Chapman

Spring is a time for sprucing up the garden and an already onerous task is made near-impossible by a group of militant gnomes.

Vodafone followers lovers' most intimate moments

05 Apr 2013 | by Matthew Chapman

Endless Kiss speaks to a global audience by eschewing speech with a film that plays out a kiss spanning a lifetime.

Energy sector prepares for marketing unheaval

28 Nov 2012 | by Matthew Chapman

The government's edict that energy brands must simplify their price tariffs and place all customers on the cheapest price plan for their needs will force a strategic rethink, writes Matt Chapman.

Time to stop mothering women

05 Oct 2012 | by Suzy Bashford

Brands have long been accused of reducing women, and particularly mothers, to easy stereotypes. We investigate how mums are changing, and to what extent marketers are altering their thinking.

Adidas' Nick Craggs on defending its London 2012 territory

11 Jul 2012 | by Alex Brownsell

The sporting-goods manufacturer's UK marketing director is bullish about its Olympic sponsorship as it aims to overtake arch-rival Nike.

Field Marketing: Innovation ensures success

27 Jun 2012 | by Suzy Bashford

Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.

The Government Communication Centre: life after the COI

05 Apr 2012 | by Gemma Charles

As the COI shuts up shop, the new public ad structures, under the auspices of the Government Communication Centre, are under scrutiny.

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.

The DIY creative brands

20 Jan 2012 | by Adam Woods

Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.

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