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Inside Indicia and Very's DMA Grand Prix-winning campaign

05 Jan 2012 | by Daniel Farey-Jones

Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.

Review of the year 2011: in with the new and out with the old

15 Dec 2011

In a year when change was the global byword, adland saw technology become ever more central to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes.

The power brokers: David Jones

27 Jul 2011 | by Danny Rogers

What keeps David Jones awake at night? Danny Rogers questions the chief executive of Havas on the key trends in five big areas.

The power brokers: Michael Roth

26 Jul 2011 | by Jeremy King

What keeps Michael Roth, the chief executive and president of IPG, awake at night? Jeremy King quizzes the IPG boss on the key trends in five big areas.

The power brokers: Maurice Lévy

25 Jul 2011 | by Noelle McElhatton

What keeps Maurice Lévy, the chairman and chief executive of Publicis Groupe, awake at night? Noelle McElhatton speaks to Lévy about the key trends in five big areas.

The power brokers: John Wren

22 Jul 2011 | by Ian Darby

What keeps John Wren awake at night? The chief executive of Omnicom speaks to Campaign's Ian Darby about the key trends in five big areas.

The power brokers: Martin Sorrell

21 Jul 2011 | by Arif Durrani

In the first of a series of in-depth interviews with the bosses of the of the "big five" global marcoms groups, Arif Durrani asks what keeps Sir Martin Sorrell, the founder and chief executive of WPP, awake at night? The key trends in five big areas...

Direct Agency of the Year: EHS 4D

10 Dec 2010 | by Sara Kimberley

The agency has rebranded, restructured and reinvigorated itself over the past year, developing a strong focus on digital and bringing in a raft of work from clients old and new.

What Next in Digital: Data is digital way forward

25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)

Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...

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