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What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin .

New consumer protection laws that marketers should know about

08 Apr 2008 | by Stephen Groom

LONDON - Consumer protection law is on the brink of a radical and wide-ranging transition. Marketing law experts Nick Johnson and Stephen Groom from Osborne Clarke assess the critical changes and what they mean for marketing campaigns.

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