The Year Ahead for ... Outdoor
12 Jan 2012 | by James Copley
James Copley sees a bright future for out-of-home media amid heavy investment and the changes coming into effect thanks to the Olympics.
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The outdoor media owner was the first to admit that, in 2011, its business was tired and uninspiring, making it difficult to excite the market. CBS Outdoor felt it was selling panels rather than audiences or solutions.
James Copley sees a bright future for out-of-home media amid heavy investment and the changes coming into effect thanks to the Olympics.
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