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BT aims for brand revival with its big content gamble

30 Nov 2012 | by David Benady

The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high-stakes battle with Sky that will have ramifications beyond the arena of pay TV, writes David Benady.

Things we like

29 Nov 2012

Galmour's Celebrity News app lifts the lid on Hollywood and Flipboard is running brand campaigns.

Things we like

22 Nov 2012

Ladbrokes darts idents on Sky Sports We enjoyed last weekend s coverage on Sky Sports of the Grand Slam of Darts. The idents from its sponsor, Ladbrokes, completed our satisfaction, combining the rousing "stand up if you love the darts" anthem with some amusing footage of darts fans savouring the...

Campaign Media Awards 2012 - TV Sales Team of the Year: ITV

22 Nov 2012

The reason for ITV's success this year seems to be that the broadcaster embraced all the criticism that was levelled at it in 2011 (the industry described it as "old-fashioned' and lacking innovation) and decided to effect transformative change in 2012.

The Year Ahead for ... Television

12 Jan 2012 | by Chris Locke

Chris Locke sees a year of multiple-screen viewing, new and exciting content, a mid-year revenue boom and trading dust-ups in the land of TV.

Review of the Year: Media Brands of the Year 2011

15 Dec 2011 | by Nicola Clark

A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.

Brand Health Check: The X Factor

17 Nov 2011 | by Rachel Barnes

Viewing figures for ITV's popular talent show have slipped from last year's highs.

Will product placement take branded content to the next level?

21 Oct 2011 | by David Benady

The relaxation of rules regulating branded content on TV means that product placement is likely to beco me more commonplace, and brands and channels are sure to be watching carefully, writes David Benady.

How News Corp pursued Sky deal

04 Mar 2011 | by Arif Durrani

The UK media landscape will be reshaped forever if News Corporation succeeds in its attempt to fully own pay-TV powerhouse BSkyB. From boardroom wranglings to journalist stings, unprecedented media alliances and last minute concessions, follow all of the major milestones here...

How product placement arrived in the UK

28 Feb 2011 | by Arif Durrani

Nestlé coffee brand Dolce Gusto made history today when it became the first brand to be featured on a UK-produced television programme in a paid product placement deal on ITV1's 'This Morning' . See below for how we covered its progress from proposal in 2009 to reality in 2011 and what is likely to...

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