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Contact Centre Agency of the Year: CPM

13 Dec 2011 | by Kim Benjamin

The agency has posted its best-ever growth figures and worked with a host of fresh clients as well as winning plaudits for its imaginative staff development programmes, writes Kim Benjamin.

Q&A: Jim Stengel - Shared wisdom

14 Sep 2010 | by Kim Benjamin

The ex-P&G chief is keen for senior marketers to learn from each others' success.

Profile: Global view, local focus

14 Sep 2010 | by John Reynolds

Stefan Gaa, group marketing director at Reckitt Benckiser, is revelling in the company's focused push for growth.

Profile: A practical brand-builder

24 Aug 2010 | by Sarah Shearman

Rob Murray, marketing director at Wickes, is driving a change in culture as well as fortunes at the DIY retailer.

Battle of the cost-cuts

17 Aug 2010 | by Gemma Charles

Exactly how will the Army's RPP review affect its approach to marketing?

Partnership marketing gains popularity in downturn

04 Feb 2009 | by Suzy Bashford

LONDON - Partnership marketing is booming and brands are geeting more out of media owners than ever before.

The Marketing profile: David Bedford of the London Marathon

08 Apr 2008 | by Ed Kemp

LONDON - Forget Sebastian Coe - when British middle-distance running was in its prime in the 70s, there was just one name on everyone's lips: David Bedford. People flocked to watch the 10,000m world record-holder with the droopy moustache and trademark red socks run his opponents into the ground.

Choosing the right virtual gift

27 Nov 2007

Christmas is almost here, says Gail Cookson, client services director of direct marketing specialist Watson Phillips Norman, but don't panic, help is at hand.

Lifestyle social networks: the marketer's new best friend?

16 Nov 2007 | by Steve Davies

The rapid growth of social networks over the last year has not gone unnoticed in the marketing world. The success of Facebook and MySpace has opened up a new channel for brand marketers to explore, particularly given the emergence of niche, lifestyle-oriented sites.

CUTTING OUT THE MIDDLE MAN

26 Jul 2007 | by John Tylee

LONDON - Hungry for more control, a growing number of advertisers are sidestepping their agencies in order to manage production themselves. 'Decoupling' is plainly a trend that cannot be ignored.

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