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Car buyers were losing interest in Citroën and OMD's brief was to renew interest in the brand and find a way to showcase the Citroën DS5 experience to captivate potential buyers.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
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