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Advertiser of the Year: Adidas

2012 was all about the Olympics, and among the sponsors there could only be one winner as the sports brand's activity repeatedly struck gold.

Top 10 things to forget

1. The BBC s Savilegate omnishambles Good old "Auntie" rode on a new-found wave of support following its lauded Olympic Games coverage, only to be confronted by the scandal of Jimmy Savile s terrible behaviour while still on its books. The BBC, under the new director-general, George Entwistle, proved...

Top 10 marketing directors

1. Greg Nugent In this Olympic year, the top accolade must go to Locog s director of brand, marketing and culture, who spent just over three years helping to make London 2012 the spectacular success it was. Despite keeping himself in the background, the former Eurostar marketer was able to put his...

Top 10 sales directors

1. Kelly Williams Sharing commercial responsibilities with Simon Daglish, ITV s group commercial sales director is tasked with selling airtime for TV s biggest commercial channel. He is also a key orchestrator in the upward journey that ITV has put into glittery motion in 2012, helping the broadcaster...

Diary - Calendar boys

This one's for any ladies out there who have not yet succumbed to the weekly browbeating by the BBC to get you to buy a Countryfile calendar.

The brand name's Bond

He has spawned countless spoofs and merchandise, not to mention films. Daniel Kleinman on the appeal of James Bond.

The Greatest: D&AD's all-time award-winners

If creative trailblazers from Collett Dickenson Pearce in the 60s to Apple today ever needed confirmation of their greatness, now they have it. As part of its 50th-anniversary celebrations, D&AD has scoured its records to reveal who has received the most Pencils in its history.

Cover Story: The process

Dave Dye describes the evolution of his idea for the cover of the book celebrating D&AD's 50th anniversary.

On the Creative Floor: Creative artists agency

Don't be fooled by its LA glass-and-steel edifice, collaboration is the motto of the shop that won a Film Grand Prix at Cannes, Jae Goodman writes.

Creatives: The new generation

Blasting off to outer space, dispensing with an open-plan layout in favour of more offices and sitting the entire agency on one giant chair are just some of the unconventional ways the new breed of ECDs are meeting today's creative challenges. Here, they explain the method behind the madness.


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