09 May 2013
James Swift thinks the Hampson Hughes Solicitors ad is negligent at best: "Advertising is an alien concept to most UK law firms, but why the agency chose to promote the services of personal-injury lawyers using knock-offs from The Tweenies is a mystery. Whatever the reason, it grates."
28 Mar 2013
Having steadied the ship since her surprise appointment as ITV's commercial chief more than two years ago, Fru Hazlitt's next big trick is to reinvigorate and explore beyond the 30-second spot.
By Arif Durrani.
28 Mar 2013
Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.
28 Mar 2013
It's not just analogue radio but other digital technologies that could stunt the growth of DAB. By Alasdair Reid
21 Mar 2013
Groundhog Day was more than a month ago - but the press market surely experienced a touch of déjà vu in absorbing yet more restructures focused around "digital". Is the press failing to adapt fast enough to the new world order? Alasdair Reid writes.
01 Mar 2013
| by Noelle McElhatton
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
31 Jan 2013
Mindshare is not broken, but it does need to evolve - and quickly. The elevation of the chief operating officer, Mark Creighton, into the chief executive hot seat promises to continue this journey apace, Arif Durrani writes.
18 Jan 2013
| by Gemma Charles
Nectar is the most prominent, with Boots Advantage in second place.
23 Nov 2012
| by Jane Simms
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
11 Oct 2012
| by Ben Bold
The toymaker's Olympics range fell short of expectations