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Top 10 marketing moments 2009

15 Dec 2009 | by Nicola Clark

LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and the dominance of Twitter, Marketing looks at the top 10 marketing moments of the year.

Airlines realise value of loyalty

08 Dec 2009 | by Alex Brownsell

LONDON - Airlines are focusing on wider reward schemes to ensure customer retention.

Brands harness the power of online games to engage with consumers

17 Nov 2009 | by David Benady

LONDON - Online games can be a highly cost-effective way to engage with a target market, but brands should be careful to use them appropriately and ensure that they are properly promoted.

Eurostar revamps brand as the end of its cross-Channel monopoly nears

20 Oct 2009 | by Amy Golding

LONDON - When Eurostar launched in 1994, the brand was synonymous with innovation and contemporary design. Now, 15 years later and still with-out direct competition, its image has, arguably, become tired and predictable.

ABTA Conference shows travel industry faces turbulent times

13 Oct 2009 | by Alex Brownsell

BARCELONA - Is Tourism 2023, the travel industry's environmental pledge, too little too late?

National Trust branded products will champion 'Britishness'

13 Oct 2009 | by Amy Golding

LONDON - Will consumer affection for the National Trust stretch to a range of branded goods?

Mark Ritson on 'fighter brands': attack as a form of defence

29 Sep 2009 | by Mark Ritson

LONDON - Can a fighter brand really put paid to the challenge of lower-priced rivals?

Brand Health Check: Premier Inn

21 Sep 2009 | by Jeremy Lee

LONDON - Celebrity-led ads have done little to improve the budget hotel chain's fortunes

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

LONDON - Many British brands can polarise public opinion, provoking implacable loathing in some, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands that elicit indifference from consumers that should be most concerned.

Sector Insight: short-haul airlines

09 Sep 2009 | by Jane Bainbridge

The recession has hit low-cost airlines, with passenger numbers flattening as consumers look to cut back on holidays abroad.

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