Superbrands case studies: Virgin Atlantic
07 Jun 2005
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
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Perspective - How will M&C adjust to life after BritishAirways?
14 Oct 2005 | by Claire Beale,
M&C Saatchi's two-page ad in yesterday's edition of The Times was the sort of classic display of chutzpah in the face of adversity that is embedded deep in the M&C culture.
Mood matters - targeting consumers in the right mindset just makes sense
16 May 2005
Reaching the right consumers is no longer enough; the real opportunities for driving relevance and differentiation will be seized by brands that go beyond traditional targeting to connect with consumers at the right moment in the right mindset, writes SPF 15's Steve Baer.
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