All about ... London Underground contract
08 Sep 2011 | by Alasdair Reid
Can CBS Outdoor and LU avoid a court date in 2012, Alasdair Reid asks.
Click
to remove filters
The Virgin Atlantic head of global advertising is confident that the airline's trusted relationship with RKCR/Y&R will give it the edge as it looks to create worldwide marketing campaigns that set it apart from the competition, John Tylee writes.
Can CBS Outdoor and LU avoid a court date in 2012, Alasdair Reid asks.
2010 was a year of transition for Elvis, as it regrouped to progress from being a strong mid-weight agency to one capable of consistently battling with the big boys.
Golley Slater wasn't the only agency to lose business for political reasons beyond its control. But for this shop, the cancelling of two government contracts in mid-2010 ripped almost a fifth of its income from its balance sheet.
The easyJet marketing director wants the carrier to be the first choice for both business and pleasure, John Tylee discovers.
The Premier League season kicks off on Saturday, but marketing England's top clubs is now very much a global game. By Alex Brownsell and Gemma Charles.
Career insecurity is now an expected hazard for senior marketing staff, writes Gordon Carson.
What lies behind British Airways' decision to take steps to improve staff morale in advance of a relaunch campaign later this year, asks Suzy Bashford.
A strategic review at Thomas Cook signals a key change in the travel sector, writes Loulla-Mae Eleftheriou-Smith.
Airline's ad brings out the viewer's inner plane-spotter but endline doesn't quite work.