Europe should start selling itself better to its citizens
06 Oct 2011 | by Moray MacLennan
There's no doubt Europe has an image problem, and nowhere more so than within its own walls. Time for bold words, Moray MacLennan says.
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Turkey of the week: American Airlines, McCann Worldgroup
18 Apr 2013
Ian Darby s ears popped after listening to the voiceover on the new American Airlines ad: "This expensive-looking corporate tat features people who are still amazed by a plane flying overhead, backed by a feeble script that appears to equate a mere livery change with the progress of the human race."
Bubear pilots Virgin Atlantic on to a global stage
08 Sep 2011 | by John Tylee
The Virgin Atlantic head of global advertising is confident that the airline's trusted relationship with RKCR/Y&R will give it the edge as it looks to create worldwide marketing campaigns that set it apart from the competition, John Tylee writes.
School Reports 2011: Elvis
05 Sep 2011 | by Staff
2010 was a year of transition for Elvis, as it regrouped to progress from being a strong mid-weight agency to one capable of consistently battling with the big boys.
School Reports 2011: Golley Slater
05 Sep 2011 | by Staff
Golley Slater wasn't the only agency to lose business for political reasons beyond its control. But for this shop, the cancelling of two government contracts in mid-2010 ripped almost a fifth of its income from its balance sheet.
Duffy's flight plan is to be Europe's number one
25 Aug 2011 | by John Tylee
The easyJet marketing director wants the carrier to be the first choice for both business and pleasure, John Tylee discovers.
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