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Which mobile operator brand is most prominent online? Brand barometer

06 Dec 2012 | by Gemma Charles

T-Mobile is the most prominent, with EE in second place.

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.

Can Cheil move beyond Korea and Samsung?

25 Oct 2012 | by Ian Darby

Against the backdrop of Seoul's booming technology industry and the spreading phenomenon of 'K-pop', a confident Cheil is making concerted efforts to replicate its local successes abroad, Ian Darby writes.

Brand Barometer: Social media performance of O2

05 Oct 2012 | by Staff

A look at the performance of O2 in social media over the past four months.

The challenges of taking a regional brand national

04 Oct 2012

The promise of rapid growth holds great appeal for brands looking to make the leap from a regional to a national presence, but this kind of expansion is not for everyone, writes Jane Bainbridge.

EE aims to cash in on 4G advantage

20 Sep 2012

EE, formerly Everything Everywhere, will roll out 4G ahead of its competitors, but its Orange and T-Mobile brands are under threat, writes Lucy Jameson, chief strategy officer, Grey London.

Which energy brand is most prominent online? Brand barometer

14 Sep 2012 | by Gemma Charles

British Gas is the most prominent, with EDF Energy in second place.

Reputation Survey: Mobile phone firms struggle to connect

06 Sep 2012 | by Kate Magee

The public views mobile phone operators as greedy and expensive, thinks they should be more tightly regulated and is confused about how 4G will work.

Orange's Euro 2012 play: behind the scenes

04 Jul 2012 | by Nicola Clark

While Spain claimed the glory on the pitch, there was plenty at stake off it at Euro 2012. Nicola Clark travelled to Warsaw to find out how Orange activated its biggest pan-European sponsorship deal.

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

There has been more talk than action on measurement in PR in the past couple of decades. Kate Magee attended the recent AMEC conference to hear the latest proposals.

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