Radio: Using modal targeting to boost brand usage
16 Sep 2010 | by Radio Advertising Bureau
CASE STUDY - 118 24 7: Awareness of the generic 118 number was high among consumers but there was a necessity to 'punch through' with the 24 7 part.
Search results
Search filters:
By Date
-
2010
By Article Type
- Analysis
By Industry Sector
-
Telecoms / Utilities
Click 
to remove filters
Add Search Filters:
By Publication
By Discipline
- Marketing (3)
- Media (1)
- Research & Data (1)
By Media
- Gallery (1)
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Beware the ripple effect
08 Jun 2010 | by Alex Brownsell
LONDON - Marketers must tread carefully when a rival's troubles are affecting society.
Vodafone's crossed lines
08 Jun 2010 | by Nicola Clark
The mobile operator's pursuit of a global brand strategy is fraught with challenges.
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- Microsoft kicks off six-figure b2b comms pitch
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
