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to remove filtersGetting to grips with the premium concept
27 Mar 2008 | by Satkar Gidda
There's a whole lot of talk about premium at the moment. One can read countless bylines in the national and specialist press on the topic and it's one that is firmly on the agenda of many marketing directors, not just in traditional luxury goods which one would expect, but also in FMCG, writes Satkar...
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