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A landmark moment for mobile marketing

28 Mar 2013

Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.

A brand is born

07 Mar 2013

Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.

Three celebrates silly stuff with moonwalking pony

01 Mar 2013 | by Matthew Chapman

Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

As three networks join forces on mobile marketing proposition Weve, how will brands make use of available data, and will consumers be open to targeted messaging?

Which mobile operator brand is most prominent online? Brand barometer

06 Dec 2012 | by Gemma Charles

T-Mobile is the most prominent, with EE in second place.

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.

Can Cheil move beyond Korea and Samsung?

25 Oct 2012 | by Ian Darby

Against the backdrop of Seoul's booming technology industry and the spreading phenomenon of 'K-pop', a confident Cheil is making concerted efforts to replicate its local successes abroad, Ian Darby writes.

Brand Barometer: Social media performance of O2

05 Oct 2012 | by Staff

A look at the performance of O2 in social media over the past four months.

The challenges of taking a regional brand national

04 Oct 2012

The promise of rapid growth holds great appeal for brands looking to make the leap from a regional to a national presence, but this kind of expansion is not for everyone, writes Jane Bainbridge.

EE aims to cash in on 4G advantage

20 Sep 2012

EE, formerly Everything Everywhere, will roll out 4G ahead of its competitors, but its Orange and T-Mobile brands are under threat, writes Lucy Jameson, chief strategy officer, Grey London.

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