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Three celebrates silly stuff with moonwalking pony

01 Mar 2013 | by Matthew Chapman

Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

As three networks join forces on mobile marketing proposition Weve, how will brands make use of available data, and will consumers be open to targeted messaging?

Which mobile operator brand is most prominent online? Brand barometer

06 Dec 2012 | by Gemma Charles

T-Mobile is the most prominent, with EE in second place.

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community.

Brand Barometer: Social media performance of O2

05 Oct 2012 | by Staff

A look at the performance of O2 in social media over the past four months.

The challenges of taking a regional brand national

04 Oct 2012

The promise of rapid growth holds great appeal for brands looking to make the leap from a regional to a national presence, but this kind of expansion is not for everyone, writes Jane Bainbridge.

EE aims to cash in on 4G advantage

20 Sep 2012

EE, formerly Everything Everywhere, will roll out 4G ahead of its competitors, but its Orange and T-Mobile brands are under threat, writes Lucy Jameson, chief strategy officer, Grey London.

Which energy brand is most prominent online? Brand barometer

14 Sep 2012 | by Gemma Charles

British Gas is the most prominent, with EDF Energy in second place.

Orange's Euro 2012 play: behind the scenes

04 Jul 2012 | by Nicola Clark

While Spain claimed the glory on the pitch, there was plenty at stake off it at Euro 2012. Nicola Clark travelled to Warsaw to find out how Orange activated its biggest pan-European sponsorship deal.

Revolution: Mobile World Congress: The trends taking mobile by storm

06 Mar 2012 | by George Nimeh

The globe's biggest mobile trade event always throws a fascinating light on the next big things. George Nimeh reports this year's key emerging trends from Barcelona.

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